What is Object Character Recognition (OCR) ?
Object Character Recognition (OCR)
Object Character Recognition (OCR) is a technology that converts different types of documents, such as scanned paper documents, PDF files, or images captured by a digital camera, into editable and searchable data.
OCR technology is incredibly useful in marketing, especially when dealing with large volumes of printed material that needs to be digitized and analyzed. For instance, marketers can use OCR to convert customer feedback forms, printed surveys, or hard copy reports into digital formats. This conversion process makes it easier to search for specific information, perform text analysis for insights, and integrate this data with other digital marketing tools for a more cohesive strategy.
In the context of social media marketing and content creation, OCR can be particularly beneficial for repurposing user-generated content (UGC). For example, if a customer posts a handwritten note or a photo of a sign related to your brand on social media, OCR can help you quickly convert that content into text. This text can then be used in various marketing materials or analyzed for customer sentiment. Additionally, OCR can assist in making content more accessible by converting images with text into formats that screen readers can interpret, thus enhancing your brand’s inclusivity.
Actionable Tips:
- Use OCR to digitize printed customer testimonials for easy sharing on digital platforms.
- Incorporate OCR technology to analyze handwritten customer feedback forms for actionable insights.
- Leverage OCR to make your social media content more accessible by converting image-based text into readable formats for screen readers.
Object Character Recognition (OCR) is a technology that converts different types of documents, such as scanned paper documents, PDF files, or images captured by a digital camera, into editable and searchable data.
OCR technology is incredibly useful in marketing, especially when dealing with large volumes of printed material that needs to be digitized and analyzed. For instance, marketers can use OCR to convert customer feedback forms, printed surveys, or hard copy reports into digital formats. This conversion process makes it easier to search for specific information, perform text analysis for insights, and integrate this data with other digital marketing tools for a more cohesive strategy.
In the context of social media marketing and content creation, OCR can be particularly beneficial for repurposing user-generated content (UGC). For example, if a customer posts a handwritten note or a photo of a sign related to your brand on social media, OCR can help you quickly convert that content into text. This text can then be used in various marketing materials or analyzed for customer sentiment. Additionally, OCR can assist in making content more accessible by converting images with text into formats that screen readers can interpret, thus enhancing your brand’s inclusivity.
Actionable Tips:
- Use OCR to digitize printed customer testimonials for easy sharing on digital platforms.
- Incorporate OCR technology to analyze handwritten customer feedback forms for actionable insights.
- Leverage OCR to make your social media content more accessible by converting image-based text into readable formats for screen readers.