The Fishbone Technique: Discovering Cause and Effect in Stories
Overview What is the Fishbone Technique? The Fishbone Technique, also known as the Ishikawa diagram or cause-and-effect diagram,…
The Hook, Meat, and Payoff: A simple structure for creating engaging content that hooks the reader, provides substantial content (meat), and ends with a satisfying payoff.
Overview What is the Hook, Meat, and Payoff structure? The Hook, Meat, and Payoff structure is a simple…
The Cliffhanger: Leaving You Hanging for More
Overview What is a cliffhanger? A cliffhanger is a storytelling technique that leaves the audience in suspense and…
The Moth Method for Storytelling: Personal and Heartfelt Tales
Overview What is the Moth Method? The Moth Method is a storytelling technique that allows individuals to share…
The Rule of Three: A Trio of Humor, Satisfaction, and Effectiveness
Overview Introduction The Rule of Three is a powerful concept that is widely used in various forms of…
The Linear Narrative: Sequential and Chronological Order
Overview Definition of Linear Narrative A linear narrative is a storytelling technique that presents events in a sequential…
The Freytag’s Pyramid: A framework for dramatic structure based on Gustav Freytag’s analysis of ancient Greek and Shakespearean drama.
Overview Introduction The article explores the concept of the Freytag’s Pyramid, a framework for dramatic structure based on…
Before-After-Bridge (BAB): This framework starts by showing the audience their world before your product, what it could be after, and how to get there (the bridge).
Overview Introduction The key insight of the article is the Before-After-Bridge (BAB) framework, which is a powerful tool…
The Unreliable Narrator: A Shroud of Mistrust
Overview Definition of an Unreliable Narrator An unreliable narrator is a literary device used by authors to create…
AIDA (Attention, Interest, Desire, Action): A classic marketing model that outlines the customer journey from gaining initial attention to taking action.
Overview What is AIDA? AIDA is a classic marketing model that outlines the customer journey from gaining initial…