PAS (Problem, Agitate, Solution): A framework focusing on identifying a problem, agitating it by highlighting the pain points, and then presenting a solution.

ByMaximilian Gutsche Reading Time: 8 minutes

Overview What is the PAS framework? The PAS (Problem, Agitate, Solution) framework is a strategic approach that focuses…

The 4 P’s (Promise, Picture, Proof, Push): A framework that involves making a promise, painting a picture of realizing that promise, proving it, and then pushing the audience to act.

The 4 P’s (Promise, Picture, Proof, Push): A framework that involves making a promise, painting a picture of realizing that promise, proving it, and then pushing the audience to act.

ByMaximilian Gutsche Reading Time: 16 minutes

Overview Introduction In this article, we will explore the 4 P’s framework: Promise, Picture, Proof, and Push. This…

The 5 C’s of Storytelling (Circumstance, Curiosity, Characters, Conversations, Conflict): A model focusing on key elements that make a story engaging.

The 5 C’s of Storytelling (Circumstance, Curiosity, Characters, Conversations, Conflict): A model focusing on key elements that make a story engaging.

ByMaximilian Gutsche Reading Time: 21 minutes

Overview Introduction Storytelling is a powerful tool that has been used for centuries to captivate and engage audiences….

The Copywriting Sweatshirt (Subject, Problem, Solution, Call to Action): A formula for creating effective copy that covers all necessary elements in a concise manner.

The Copywriting Sweatshirt (Subject, Problem, Solution, Call to Action): A formula for creating effective copy that covers all necessary elements in a concise manner.

ByMaximilian Gutsche Reading Time: 12 minutes

Overview What is copywriting? Copywriting is the art and science of crafting persuasive and compelling written content with…