The Unreliable Narrator: A Shroud of Mistrust
Overview Definition of an Unreliable Narrator An unreliable narrator is a literary device used by authors to create…
PAS (Problem, Agitate, Solution): A framework focusing on identifying a problem, agitating it by highlighting the pain points, and then presenting a solution.
Overview What is the PAS framework? The PAS (Problem, Agitate, Solution) framework is a strategic approach that focuses…
The 4 P’s (Promise, Picture, Proof, Push): A framework that involves making a promise, painting a picture of realizing that promise, proving it, and then pushing the audience to act.
Overview Introduction In this article, we will explore the 4 P’s framework: Promise, Picture, Proof, and Push. This…
The 22 Immutable Laws of Marketing: A set of foundational principles and tactics for successful marketing.
Overview What is marketing? Marketing is the strategic process of promoting and selling products or services to customers….
The 7 Basic Plots: A theory that suggests there are only seven basic plot structures in all of storytelling.
Overview Introduction In storytelling, there are essential narrative structures that form the foundation of every plot. These structures…
The 5 C’s of Storytelling (Circumstance, Curiosity, Characters, Conversations, Conflict): A model focusing on key elements that make a story engaging.
Overview Introduction Storytelling is a powerful tool that has been used for centuries to captivate and engage audiences….
The Copywriting Sweatshirt (Subject, Problem, Solution, Call to Action): A formula for creating effective copy that covers all necessary elements in a concise manner.
Overview What is copywriting? Copywriting is the art and science of crafting persuasive and compelling written content with…
The Anecdote Circle: Refining Anecdotes for Engagement
Overview What is an anecdote? An anecdote is a short and personal story that is used to illustrate…
The SCQA Framework: Mastering the Art of Business Storytelling
Overview What is the SCQA Framework? The SCQA Framework is a powerful tool used in business storytelling to…