The Hook, Meat, and Payoff: A simple structure for creating engaging content that hooks the reader, provides substantial content (meat), and ends with a satisfying payoff.

The Hook, Meat, and Payoff: A simple structure for creating engaging content that hooks the reader, provides substantial content (meat), and ends with a satisfying payoff.

ByMaximilian Gutsche Reading Time: 10 minutes

Overview What is the Hook, Meat, and Payoff structure? The Hook, Meat, and Payoff structure is a simple…

AIDA (Attention, Interest, Desire, Action): A classic marketing model that outlines the customer journey from gaining initial attention to taking action.

AIDA (Attention, Interest, Desire, Action): A classic marketing model that outlines the customer journey from gaining initial attention to taking action.

ByMaximilian Gutsche Reading Time: 14 minutes

Overview What is AIDA? AIDA is a classic marketing model that outlines the customer journey from gaining initial…

Before-After-Bridge (BAB): This framework starts by showing the audience their world before your product, what it could be after, and how to get there (the bridge).

Before-After-Bridge (BAB): This framework starts by showing the audience their world before your product, what it could be after, and how to get there (the bridge).

ByMaximilian Gutsche Reading Time: 10 minutes

Overview Introduction The key insight of the article is the Before-After-Bridge (BAB) framework, which is a powerful tool…

PAS (Problem, Agitate, Solution): A framework focusing on identifying a problem, agitating it by highlighting the pain points, and then presenting a solution.

ByMaximilian Gutsche Reading Time: 8 minutes

Overview What is the PAS framework? The PAS (Problem, Agitate, Solution) framework is a strategic approach that focuses…

The 4 P’s (Promise, Picture, Proof, Push): A framework that involves making a promise, painting a picture of realizing that promise, proving it, and then pushing the audience to act.

The 4 P’s (Promise, Picture, Proof, Push): A framework that involves making a promise, painting a picture of realizing that promise, proving it, and then pushing the audience to act.

ByMaximilian Gutsche Reading Time: 16 minutes

Overview Introduction In this article, we will explore the 4 P’s framework: Promise, Picture, Proof, and Push. This…

The 5 C’s of Storytelling (Circumstance, Curiosity, Characters, Conversations, Conflict): A model focusing on key elements that make a story engaging.

The 5 C’s of Storytelling (Circumstance, Curiosity, Characters, Conversations, Conflict): A model focusing on key elements that make a story engaging.

ByMaximilian Gutsche Reading Time: 21 minutes

Overview Introduction Storytelling is a powerful tool that has been used for centuries to captivate and engage audiences….